Parents and Advocates Will Sue Viacom Kellogg

[tedhutchinson]

98% (53/54) of Kellogg’s advertisements on Saturday morning television show foods of poor nutritional quality.

84% (67/80) of Kellogg’s food products with on-package marketing directed to children are of poor nutritional quality.

100% (3/3) of Kellogg’s advertisements in children’s magazines show foods of poor nutritional quality.

100% (21/21) of Kellogg’s websites for children feature foods of poor nutritional quality.

Kellogg also markets its products to children using toys, games, books, and clothes. 82% (75/92) of the child-oriented branded items Kellogg had for sale on the company website promote foods of poor nutritional quality.

Kellogg Disparages a Healthy Food

In a Kellogg advertising campaign for Apple Jacks cereal, the commercial features a conflict between Bad Apple, who is described as grouchy and mischievous, and Sweet Cinna Mon, who supposedly gives Apple Jacks their sweet taste. It is bad enough that Kellogg sells a cereal that has more sugar (and more salt) than it has apples.

However, it is unconscionable to disparage apples when kids need to be encouraged to eat more apples and other fruits and vegetables. On an average day, only 45% of American children eat any fruit.

Kellogg markets some reasonably healthy foods to children, such as Frosted Mini-Wheats and Raisin Bran cereals, but the number of healthier products is dwarfed by shelves full of Kellogg’s products of poor nutritional quality, which are marketed to kids. Kellogg also has websites with content that supposedly promotes child health. Kellogg’s Nutrition Camp is full of nutrition education text”but it is boring compared to the sites promoting Kellogg’s lownutrition products, such as the Apple Jacks Cinna Island site or the Froot Loops site. Even Tony the Tiger’s Earn Your Stripes site, focusing on physical activity, is an advertisement for Frosted Flakes cereal, which is high in sugars. The site also links to Kellogg’s Fun K Town, which promotes foods of poor nutritional quality.

For more information see Center for Science in the Public Interest

We don't allow firms to pollute our kids minds with pornography so why should we allow them to pollute their bodies with food pornography?

Parents and Advocates Will Sue Viacom & Kellogg: Lawsuit Aimed at Stopping Junk-Food Marketing to Children by Kellogg and Viacom’s Nickelodeon

January 18, 2006

[lady cop]

it is also up to parents to take responsibility for what they serve their kids, to read the labels and use common sense.

[venus]

lady cop wrote: it is also up to parents to take responsibility for what they serve their kids, to read the labels and use common sense.


I hear that!!!

So when your kid or you is vastly overweight and you try to sue the company making it...get real, you know what is and isn't good for you or your child.

It doesnt take a rocket scientist to figure out chips,burgers and sugary cereals are not healthy all the time, in moderation folks thats whats its about

[tedhutchinson]

Kellogg's don't have to pick up the bill for the ill health their products cause.

Just try going to the supermarket to buy some cereal for you children and find one which isn't unhealthy.

Which has less than 35% of its total calories from fat?

Which has less than 35% added sugars by weight?

Which has less than 10% of calories from saturated + trans fat

Which has less than 230 mg sodium per serving.

What cereal contains 10% of the Daily Value (DV) of vitamins A or C, calcium, iron, or fiber

Half a serving of fruit or vegetable

51% or more (by weight) whole grain ingredients?

The point is that it is virtually impossible given the selection of unhealthy salty, over sweet, over-refined, fatty cereals that are heavily promoted that come anywhere near meeting the basic standards of reasonable foods our children and grandchildren should be eating.

This is a serious issue and we will be the first generation to see our children dying before we do. Just take yourself down to the swimming pool this afternoon and count the overweight porkers we are currently producing, and these are the active ones. The really lazy ones haven't made it to the pool and they aren't taking any exercise at all.

In the same way it is fair to criticize MacDonald's for selling food which will kill if taken in sufficient quantities its fair to point out the KELLOGS that what they have done to food is gross and evil. Food manufacturers do have a responsibility to provide healthy food and KELLOGS are mainly promoting unhealthy rubbish.