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Do menu 'sweet spots' really exist?

If I'm in a restaurant for the first time, I tend to read the menu fairly thoroughly before deciding what to order and oftentimes end up struggling to choose between 2 or 3 entrees that appeal to me. I definitely go from left to right, usually skipping the appetizer section. I honestly don't know if my eyes go straight to the "sweet spot" or not because it may be subliminal and I'm not even aware of it. Now I want to eat out again to test myself!

I usually skip a starter as it fills me up too soon. Then I also skip the steaks and red meat and choose either chicken or seafood ... sweets are a no no as they spoil the taste of the wine!

I enjoy the appetizers...for me they are a meal in themselves...but then I always have a 'doggie bag' from my entree to carry home! I prefer seafood over all and lots of veggies.

Sweets.....not for me. I am sweet enuf!!!:wah:

tabby;1384916 wrote: Do menu 'sweet spots' really exist?

If I'm in a restaurant for the first time, I tend to read the menu fairly thoroughly before deciding what to order and oftentimes end up struggling to choose between 2 or 3 entrees that appeal to me. I definitely go from left to right, usually skipping the appetizer section. I honestly don't know if my eyes go straight to the "sweet spot" or not because it may be subliminal and I'm not even aware of it. Now I want to eat out again to test myself!


I am presuming you mean a 'hot spot', an area that draws your eye to maximise sales, or coaxes your attention.

I always glance first at the price, then work backwards.

I am a tightwad though.

The article describes the sweet spot as such:



"Restaurants place the items they hope to sell the most in this fabled sweet spot, lying just above the midline on the right-hand page. The sweet spot is just one strategy, along with colorful text and highlighted boxes, which menu designers use to catch a diner's wandering eye, said Yang."

So yes, it's what you refer to as the hot spot. I know what you mean about the price ... I tend to look at that second and have often changed my mind after what I see!