Hollywood Chases Young Men Online
Posted: Sat Sep 11, 2004 5:22 pm
Hollywood -- always in search of hip, influential people who can get others to go see a film -- is spending an increasing portion of its collective marketing resources online, shifting budgets and attention from traditional media like television and print toward the Web.
http://www.wired.com/news/ebiz/0,1272,64367,00.html
http://www.wired.com/news/ebiz/0,1272,64367,00.html