Childhood For Sale

[koan]

A few interesting facts about consumerism:

In 1983, when television was the biggest conduit for advertising, marketers spent $100 million on TV ads for children. Today, by one estimate, they spend 150 times that amount -- $15 billion, annually -- on TV, Internet, print, and other, more stealthy marketing campaigns, all targeting children. Young people now see about 40,000 ads per year on television alone, in addition to all the rest. Little wonder they can name 300 to 400 corporate brands by the time they are 10 years old.

source

[chonsigirl]

Interesting facts, koan. Sad, children can know 300-400 name brands at such a young age. I think I couldn't do that now!