Nineteen Eighty-Four

NinaScallop · Post by **NinaScallop** » Sun Feb 04, 2007 12:10 am

Here's my favorite 1984-related video: ifilm.com/video/2423862

ClockDoctor · Post by **ClockDoctor** » Mon Feb 05, 2007 1:06 am

Nina, I'm so tired of that Apple 1984 video. For more than 20 years now, people've been singing its praises because it was SOOOOOO groundbreaking and SOOOOO artful. I'm just not buying it. The commercials that are made nowadays (and yeah, that IFILM link of yours links to a bunch of em) are so much more technologically advanced, AND they're culturally advanced too. Writing has gotten sharper and more economical. They pack way more information, way more humor, and way more insight into shorter amounts of time. I think it's time modern-day commercials got some of the recognition that these so-called "classics" have hogged for all these years.

KnowItAlls · Post by **KnowItAlls** » Mon Feb 05, 2007 8:35 pm

Without the groundbreaking commercials of the past, we wouldn't have the great commercials we have today. I think it's great that places like IFILM continue to remind us of the giants of yesteryear. I mean, there's a whole generation of kids that probly never saw that 1984 spot when it aired, and they're seeing it for the first time on the web now. That's cool.

Questioningly · Post by **Questioningly** » Mon Feb 05, 2007 10:48 pm

Yeah, but do you really think that generation of kids is gonna be impressed by that old commercial? They've grown up totally surrounded by mind-blowing special effects and ultra-tight writing and extremely life-like acting. They're not gonna be impressed by something so old and dull, however "groundbreaking" it may have been at one time. So yeah, it's cool that old fogies like you can enjoy reminiscing over there on IFILM, but don't convince yourself that it's gonna do anything to alter the trajectory of the younger generations. They're so far beyond it.

AllMyFriends · Post by **AllMyFriends** » Tue Feb 06, 2007 7:51 pm

My favorite part of that Apple commercial is the way you don't really realize what it's about until it hits you over the head at the end. I feel like that's kind of the legacy of that commercial, cuz today a lot of em do exactly that. I mean, yeah, just looking at that site you guys were mentioning, half the Super Bowl commercials on there do some version of that tactic.