Viral marketing campaigns

goodgem · Post by **goodgem** » Thu Jun 28, 2007 12:21 am

A group of American teens come to Ireland to visit an Irish school friend who takes them on a camping trip in search of the local, fabled magic mushrooms. When the hallucinations start taking hold, the panicked friends are attacked by ghostly creatures; never able to determine if they are experiencing gruesome reality or startling delirium. When one teenager unknowingly eats the dangerous Death's Head mushroom, the group's nightmare takes a deeply sinister turn...

--UK Release Date: 9th of November 2007--

Post by **spot** » Thu Jun 28, 2007 1:45 am

The movie's producers must have been so annoyed. It gets scripted that way because magic mushrooms were legal in Ireland, they start putting the movie together, they pass the point of no return and bang, the Irish government bans them in January last year. The whole plotline disintegrates. I wonder if they had insurance?

Post by **spot** » Thu Jun 28, 2007 2:04 am

You're not coming back, goodgem? I wondered whether you wanted to talk about it rather than just fly-post. http://www.google.com/search?source=ig& ... gle+Search does tend to imply that you're just walking through with a pastebrush.

I bet the script-writers screwed up on the time it takes for the death-cap to kill people. "Death generally occurs six to sixteen days after the poisoning", for example, and "due to the delay between ingestion and the first symptoms of poisoning, it is commonplace for patients to arrive for treatment many hours after ingestion".

Death-Cap, note. Not Death's Head. The one exists, the other doesn't.

Bill Sikes · Post by **Bill Sikes** » Thu Jun 28, 2007 2:17 am

spot;647513 wrote:

Death-Cap, note. Not Death's Head. The one exists, the other doesn't.

There's a death's head hawk moth, I wonder whether it was one of them?

The whole thing sounds like rubbish, though - how could they be attacked by "ghostly creatures"? I bet they were just people, dressed up.

Bez · Post by **Bez** » Thu Jun 28, 2007 2:21 am

I'm not a lover of Horror films although I liked Silence of the lambs, Carrie, The exorcist. I like psychological thrillers and some of them are pretty gory but at least there is 'story' behind them.

Anyone watch 'Cold Blood' on Wednesday night TV ?

Galbally · Post by **Galbally** » Thu Jun 28, 2007 3:18 am

Oh you mean thats what those mushrooms were then??? :yh_hypno :yh_hypno And now I understand why we have so many American teenagers walking around here tripping of their heads seeing leprechauns. :wah: I have to say though, a few people have died here due to extascy, many from road deaths, many from cigarettes and drinking, but how many have died from eating death caps recently, hmmmn, I must check that one out.

Bill Sikes · Post by **Bill Sikes** » Thu Jun 28, 2007 4:46 am

Bez;647525 wrote: I'm not a lover of Horror films although I liked Silence of the lambs

Why did they munge the ending so badly, though?

SouthAPT · Post by **SouthAPT** » Thu Jun 28, 2007 2:02 pm

IMO, there hasn't been any good horror movies made in a while. I agree, the groups of teenagers is old new. I think Im just too old now and movies dont really scare me. :-2

goodgem · Post by **goodgem** » Thu Jun 28, 2007 9:06 pm

Seeing teens getting eaten by ghostly creatures... is exciting.......

what do you think pepz?? if they saw the ghost before, or after they ate the shrooms..

Can't wait to see this film.......

Post by **spot** » Thu Jun 28, 2007 11:19 pm

goodgem;648087 wrote: what do you think pepz??I think you should at least read the thread if you want to know what effect you're having!

When targeting consumers known to be consistent Internet users, undercover marketers have taken a significant interest in leveraging Internet chat rooms and forums. In these settings, people tend to perceive everyone as peers, the semi-anonymity reduces the risk of being found out, and one marketer can personally influence a large number of people. That's from http://en.wikipedia.org/wiki/Stealth_marketing

What would be really interesting is a thread discussing this with an undercover marketer. I don't suppose you know one?[/QUOTE]

queen12 · Post by **queen12** » Sat Jun 30, 2007 12:32 am

SYNOPSIS FOR " SHROOMS "

A group of American teenagers arrives in Ireland, keen for adventure. Despite Jake's warnings about the 'shrooms they shouldn't eat, things start to go horribly wrong and the teenagers suffer horrific visions. The panicked friends are attacked by ghostly creatures, never sure whether they are experiencing gruesome reality or startling hallucinations. As the group is bloodily whittled down to one, it is soon clear that, whether or not these apparitions are real, the carnage they leave behind certainly is."

POSTER FRO "SHROOMS"

goodgem · Post by **goodgem** » Tue Jul 10, 2007 11:40 pm

Wow, well this seems kind of weird... but hey we'll see how it turns out!

check the trailer of this film at youtube..tags.."shrooms trailer"

Post by **spot** » Tue Jul 10, 2007 11:54 pm

goodgem;657835 wrote: Wow, well this seems kind of weird... but hey we'll see how it turns out!

check the trailer of this film at youtube..tags.."shrooms trailer"I think you should at least read the thread if you want to know what effect you're having!

When targeting consumers known to be consistent Internet users, undercover marketers have taken a significant interest in leveraging Internet chat rooms and forums. In these settings, people tend to perceive everyone as peers, the semi-anonymity reduces the risk of being found out, and one marketer can personally influence a large number of people. That's from http://en.wikipedia.org/wiki/Stealth_marketing

What would be really interesting is a thread discussing this with an undercover marketer. I don't suppose you know one?

I dropped a pile of this earlier but I don't think you're looking where you step.

queen12 · Post by **queen12** » Tue Aug 07, 2007 7:50 pm

:wah: So excited to watch this upcoming horror film of Paddy Breathnach "SHROOMS"

Release Date: November 9, 2007

a group of American teenagers arrives in Ireland, keen for adventure. Despite Jake’s warnings about the ‘shrooms they shouldn’t eat, things start to go horribly wrong and the teenagers suffer horrific visions. The panicked friends are attacked by ghostly creatures, never sure whether they are experiencing gruesome reality or startling hallucinations. As the group is bloodily whittled down to one, it is soon clear that, whether or not these apparitions are real, the carnage they leave behind certainly is.

Post by **spot** » Tue Aug 07, 2007 11:33 pm

This is really surreal behaviour. I'd love to discuss what you're doing and why.

A simple question, on the off-chance you might discuss it - are you paid in any way to promote the film?

[love]light · Post by **[love]light** » Wed Aug 08, 2007 1:44 am

:wah: spot, darlin', you're killin' me.:wah:

queen12 · Post by **queen12** » Wed Aug 08, 2007 8:05 pm

Well, it's my fun to tell anyone to watch I like... like this upcoming horror film of Paddy Breathnach.. "SHROOMS':wah:

The moon as a skull thing has been done before. But this is a very good implementation of that concept. It cleverly includes the movie’s premise, which involves a bunch of teenagers getting high on mushrooms. And it also conveys a scary but still humorous mood, which I imagine is what the movie is going for.

Before I saw this poster I didn’t even know this movie existed. Now I’m curious about it. So, it works for me.

Post by **spot** » Wed Aug 08, 2007 11:30 pm

That's marvellous, it's taken months to get you to read the thread as well as post in it. You've finally, after all this time, responded to a question.

What would be really interesting is a thread discussing this with an undercover marketer. Would you describe yourself as one?

You dodged the question of whether you benefit financially from posting these adverts. Do you get directly paid to do it? Do you have some other connection with the makers or distributors of the film? Do you think you share any connection with fly-posters in general?

queen12 · Post by **queen12** » Thu Aug 09, 2007 6:43 pm

I did not get a direct pay for promoting this film... what a dam!!!????:driving:

As what I've said, Before I saw this poster I didn’t even know this movie existed. Now I’m curious about it. So, it works for me.

be there at cinema this coming Nov. 9, 2007 at all UK cinema

watermark · Post by **watermark** » Thu Aug 09, 2007 8:38 pm

Hey the poster is intriguing! not sure about the undercover conversation happening between the two posters. What's that all about? :-2 No, I'd rather not know.

I think the poster is very clever with the mushrooms indicating the skull in the moon. Liked everything about it. The movie? Uh, probably no good, based on my past experience of contemporary horror flicks. Not that I like the bloody kind of horror movies. Those do nothing for me. And not sure if I even like horror movies anymore. Did I ever like them?

Just had to give you my 2 cents

queen12 · Post by **queen12** » Fri Aug 10, 2007 6:54 pm

Sure, the moon as a skull thing has been done before. But this is a very good implementation of that concept. It cleverly includes the movie’s premise, which involves a bunch of teenagers getting high on mushrooms. And it also conveys a scary but still humorous mood, which I imagine is what the movie is going for.

Before I saw this poster I didn’t even know this movie existed. Now I’m curious about it. So, it works for me.

RedGlitter · Post by **RedGlitter** » Fri Aug 10, 2007 7:16 pm

Why are you repeating yourself verbatim in your advertisements for this silly flick? Reading the same commercial DOESN'T "work for me."

You're spamming. Scuse me, implementing the concept of spamming.

Post by **spot** » Sun Aug 12, 2007 8:35 am

watermark;677210 wrote: Hey the poster is intriguing! not sure about the undercover conversation happening between the two posters. What's that all about? :-2 No, I'd rather not know.

I think the poster is very clever with the mushrooms indicating the skull in the moon. Liked everything about it. The movie? Uh, probably no good, based on my past experience of contemporary horror flicks. Not that I like the bloody kind of horror movies. Those do nothing for me. And not sure if I even like horror movies anymore. Did I ever like them?

Just had to give you my 2 cents :)The thing is that other forums are getting exactly the same content as you're adding to ForumGarden. Your "I did not get a direct pay for promoting this film" seems to deny that you're involved in its underground advertising campaign, which is sad. We really would like to talk here to a real live underground advertiser.

http://www.animationshow.com/forums/ind ... 30438&st=0&#

http://forums.shoutwire.com/showthread.php?p=96875

http://www.adobecomputers.com/forum/sho ... p?p=174001

http://www.movielocationsguide.com/foru ... .php?p=536

http://www.moviesonline.ca/forum/viewtopic.php?id=11013

http://www.bollywoodheaven.com/forums/s ... p?p=341437

http://ottofries.proboards34.com/index. ... 745&page=1

http://www.ebslive.com/forums/showthread.php?t=30396

http://www.horrorwatch.com/modules/newb ... mpost57600 "Before I saw this poster I didn’t even know this movie existed. Now I’m curious about it. So, it works for me. Yeah it was real. wasnt a windup."

http://www.movieforumz.com/showpost.php ... tcount=228 "Before I saw this poster I didn’t even know this movie existed. Now I’m curious about it. So, it works for me."

http://www.rpgdreamersforum.com/lofiver ... 52455.html "But this is a very good implementation of that concept. It cleverly includes the movie’s premise, which involves a bunch of teenagers getting high on mushrooms. And it also conveys a scary but still humorous mood, which I imagine is what the movie is going for. Before I saw this poster I didn’t even know this movie existed. Now I’m curious about it. So, it works for me."

So, basically, the denying it's not a campaign bit or that you're not part of it is Bovine Scatology on a grand scale. If you'd like to talk to us about what incentive drives you though - that would be a master-stroke on your part and you'd have a very active thread going. How are the three of you related to the project?

911 · Post by **911** » Sun Aug 12, 2007 9:00 am

spot;678231 wrote: The thing is that other forums are getting exactly the same content as you're adding to ForumGarden. Your "I did not get a direct pay for promoting this film" seems to deny that you're involved in its underground advertising campaign, which is sad. We really would like to talk here to a real live underground advertiser.

http://www.animationshow.com/forums/ind ... 30438&st=0&#

http://forums.shoutwire.com/showthread.php?p=96875

http://www.adobecomputers.com/forum/sho ... p?p=174001

http://www.movielocationsguide.com/foru ... .php?p=536

http://www.moviesonline.ca/forum/viewtopic.php?id=11013

http://www.bollywoodheaven.com/forums/s ... p?p=341437

http://ottofries.proboards34.com/index. ... 745&page=1

http://www.ebslive.com/forums/showthread.php?t=30396

http://www.horrorwatch.com/modules/newb ... mpost57600 "Before I saw this poster I didn’t even know this movie existed. Now I’m curious about it. So, it works for me. Yeah it was real. wasnt a windup."

http://www.movieforumz.com/showpost.php ... tcount=228 "Before I saw this poster I didn’t even know this movie existed. Now I’m curious about it. So, it works for me."

http://www.rpgdreamersforum.com/lofiver ... 52455.html "But this is a very good implementation of that concept. It cleverly includes the movie’s premise, which involves a bunch of teenagers getting high on mushrooms. And it also conveys a scary but still humorous mood, which I imagine is what the movie is going for. Before I saw this poster I didn’t even know this movie existed. Now I’m curious about it. So, it works for me."

So, basically, the denying it's not a campaign bit or that you're not part of it is Bovine Scatology on a grand scale. If you'd like to talk to us about what incentive drives you though - that would be a master-stroke on your part and you'd have a very active thread going. How are the three of you related to the project?

Wow, Spot. That's weirder than the movie.

People actually get paid to do things like that?

This person has some serious downtime on their hands, huh?

Good catch, Spot :guitarist

queen12 · Post by **queen12** » Sun Aug 12, 2007 6:26 pm

RedGlitter;677629 wrote: Why are you repeating yourself verbatim in your advertisements for this silly flick? Reading the same commercial DOESN'T "work for me."

You're spamming. Scuse me, implementing the concept of spamming.

:wah: Actually this thread is about Upcoming horror film SHROOMS...

Sure, the moon as a skull thing has been done before. But this is a very good implementation of that concept. It cleverly includes the movie’s premise, which involves a bunch of teenagers getting high on mushrooms. And it also conveys a scary but still humorous mood, which I imagine is what the movie is going for.

Before I saw this poster I didn’t even know this movie existed. Now I’m curious about it. So, it works for me.

Post by **spot** » Sun Aug 12, 2007 7:12 pm

queen12;678385 wrote: Before I saw this poster I didn’t even know this movie existed. Now I’m curious about it. So, it works for me.

You keep saying those identical words on board after board - can you not see where I've quoted them? Why not come clean and discuss underground marketing instead?

JacksDad · Post by **JacksDad** » Sun Aug 12, 2007 7:13 pm

Wow!

I wanna see Shrooms.

Can I have 700 bucks, queen?

Post by **spot** » Sun Aug 12, 2007 8:02 pm

Here we go - real job, real advert, see if it sounds similar:Job Specification

An exciting start-up on the global mobile and online content arena with significant backing and operations across Switzerland, San Fransico and Estonia is looking for a Guru at blogging and viral marketing with strong experience in guerilla and direct marketing, an autonoumous outlook and the ability to excercise a global reach.

Covering marketing initiatives like blogs, message boards, user generated content, videos, podcasts, social networks, viral media, you will develop and manage on-line buzz marketing to ensure that acquisition of Player and Creator targets are achieved.

Embedding yourself in the brand and online community, you will be develop cross-premotional relationships across various online communities and blogs, manage multiple group projects, and develop a network of evangelists and influencers to get the clients message across while being an evangalist yourself.

This role is all about getting people tuned in, turned on and users of this exciting global product. Contact us now to find out more about this exceptional role with a very hot new online and mobile property. Location - open.

Contact Details

Andy Sarup, Pricejamieson, Tel: 020 7393 1389

Post by **spot** » Sun Aug 12, 2007 8:15 pm

How's about this bit instead? I've no idea why the three of you insist you're uninvolved, that just weakens your position here. Discussing what you're doing will remove the taint of conning people and get us interested.GoViral launches user driven marketing campaigns for leading creative agencies, media agencies and advertisers world wide. Our global Seed&Trackâ„¢ solution helps marketers reach people globally in 27 countries,. In all countries we seed content based campaigns on local languages, on local sites and with local seeders. We bring marketing materials, such as commercials, games, stories etc. to the places where people meet on the internet - creating high-volume, targeted and cost-effective user driven marketing campaigns.

Download a short introduction to our seeding services.

Download a case study to see a campaign example.

See example of our real time tracking solution

Please contact us for more info or a meeting.

Post by **spot** » Tue Aug 14, 2007 12:34 am

If it helps make up your mind, here's the relevant Word of Mouth Marketing Association Ethics Code Statement:We practice openness about the relationship between consumers, advocates, and marketers. We encourage word of mouth advocates to disclose their relationship with marketers in their communications with other consumers. We don't tell them specifically what to say, but we do instruct them to be open and honest about any relationship with a marketer and about any products or incentives that they may have received.

We stand against shill and undercover marketing, whereby people are paid to make recommendations without disclosing their relationship with the marketer.

http://www.womma.org/ethics/code/read/

ocmusicgrl · Post by **ocmusicgrl** » Fri Nov 16, 2007 12:02 pm

I'm listening to this band called Black Summer Crush! These guys are bringing some good Rock music back. To me, it's sorta like Rock n' Roll meets The Beatles and Pink Floyd!! They're Awesome!! My favorite song by them is Lucky Girl.

Check em' out!! myspace.com/theblacksummercrush

ocmusicgrl · Post by **ocmusicgrl** » Thu Jan 03, 2008 1:05 am

I'm listening to Rachel McGoye, she has such an amazing voice! I found her on myspace and I cant stop listening to her, lol! My favorite song is "Try Try" check her out!

greenguy · Post by **greenguy** » Tue Jan 15, 2008 3:04 pm

Just wanted to let people know about Carmic Cars, a London based Taxi Company that’s really impressed me. Basically it’s a private hire company which uses hybrid Toyota Prius’ to take its customers from A to B.

It offers more than a greener way of being taxied around. Each car has a handheld games console, free bottled water, plug-in for Ipods and even a selection of magazines.

And to top it all off it offsets more than twice any emissions the cars generate.

One of their friendly drivers told me they will soon be rebranding as Carmic Green.

Post by **spot** » Tue Jan 15, 2008 6:04 pm

We have another viral marketer. Whoopee, lucky us. Here's one he posted earlier:Submitted by Mas on Wed, 02/01/2008 - 19:25.

Just wanted to let people know how much i have been impressed with a london based taxi company, or as they say "private hire". Carmic Cars is a green taxi company that only uses hybrid cars and then they offset 250% of the emissions. How good is that?.

The drivers are really friendly and know where they're going - but i was also seriously impressed with the fact that they have Nintendos in every car, free bottled water, magazines and even a plug in for my iPod connecting to the car stereo.

I strongly recommend using Carmic Cars, who i am told will soon be rebranding as Carmic Green.

leah20 · Post by **leah20** » Wed Jan 16, 2008 1:34 pm

I am always broke & looking for freebies and i was sent a link from my mate for a website for free nappies & avent baby stuff. Im 7 months pregnant and am still buying all my bits so all these bits will save me buying them.

One for the nappies

freenappies.net/free-nappies-club/signup.php?101398

One for the Avent bottles

freebabygifts.co.uk/freeavent?referer_id=1157

Also there is one for pre-school age children for free in the night garden Iggle Piggles

freetvtoys.co.uk/free-igglepiggle?referer_id=90084

Hope this is some helps someone.

Post by **spot** » Wed Jan 16, 2008 3:04 pm

There's a difference between someone posting that once to be helpful and someone going round the internet fly-posting. Here's a hint of the disfiguration this chap's causing. Does it make a profit? I can't believe it does, not even pennies much less an income. I do wish one of them would come back and talk to us about what they get out of it.Runcorn and Widnes news

i am always broke & looking for freebies and i was sent a link from my mate for a website for free nappies & avent baby stuff. Im 7 months pregnant and am ...

www.runcornandwidnesworld.co.uk/news/vi ... 32.0.0.php

"Nappies?" - thread profile :: BoardReader

A must i am always broke & looking for freebies and i was sent a link from my mate for a website for free nappies & avent baby stuff. ...

boardreader.com/t/Post_birth_issues_153023/Nappies_7104.html

Wedding TV ::

I am always broke & looking for freebies and i was sent a link from my mate for a website for free nappies & avent baby stuff. Im 7 months pregnant and am ...

www.weddingtv.com/forum/index.php?showt ... d&pid=1631

About time

Status: offline, I am always broke & looking for freebies and i was sent a link from my mate for a website for free nappies & avent baby stuff. ...

mycommunity.ashdown.co.uk/fb.asp?m=55224&go=last

Oxfordshire Forums

I am always broke & looking for freebies and i was sent a link from my mate for a website for free ...

www.oxfordshireforums.co.uk/post.asp?me ... ORUM_ID=69

AutismUK

I am always broke & looking for freebies and i was sent a link from my mate for a website for free nappies ...

www.autismuk.com/Forum/post.asp?method= ... FORUM_ID=5

Plan A Message Board

i am always broke & looking for freebies and i was sent a link from my mate for a website for free nappies ...

www.stereodreamscene.co.uk/plan-a/post. ... FORUM_ID=2

And they said it would never happen

i am always broke & looking for freebies and i was sent a link from my mate for a website for free nappies & avent baby stuff. ...

www.gamerbeef.com/modules.php?name=Foru ... uote&p=176

Post by **spot** » Wed Jan 16, 2008 3:06 pm

Was anyone on FG actually curious enough to go and watch Shrooms?

The IMDB user review makes it sound like Ireland's bid to replace the films of Ed Wood in the gutter of awfulness.

RedGlitter · Post by **RedGlitter** » Wed Jan 16, 2008 3:14 pm

I didnt watch Shrooms but this thread makes me laugh. I dont like the virals either but your spoofing them is pretty funny. :wah:

cjmusic07 · Post by **cjmusic07** » Thu Jan 17, 2008 1:21 pm

gotta check out my fave artist, Rose Rossi at the Viper Room on Jan 20! you can find more info on her myspace!

im going...hope to see a bunch of people there...she is awesome live!

Post by **spot** » Thu Jan 17, 2008 1:34 pm

perhaps cjmusic07 might like to discuss viral marketing with us?

RedGlitter · Post by **RedGlitter** » Thu Jan 17, 2008 1:53 pm

spot;759313 wrote: perhaps cjmusic07 might like to discuss viral marketing with us?

Gosh all those repeat Rossi bulletins were irritating. I wonder how much these people get paid for doing this??

mikeinie · Post by **mikeinie** » Thu Jan 17, 2008 1:58 pm

I hope that they used Irish actors and not American actors trying bad Irish accents.

Julia Robers in ‘Michael Collins’ accent was terrible.

Or how about Tom Cruise and Nicole Kidman in ‘Far and Away’

I would need a few shrooms to get me through more of these.

Post by **spot** » Thu Jan 17, 2008 2:05 pm

From what I can gather - like the imdb user review - this really was a home-grown honest to goodness Irish bid for Worst Scripted Film Of The Decade.

pantsonfire321@aol.com · Thu Jan 17, 2008 11:00 pm

I saw the movie a while ago and actually i thought it was a bit crap..... i'd give it a 5/10

ocmusicgrl · Post by **ocmusicgrl** » Wed Jan 30, 2008 12:28 pm

just curious on what bands/artists your listening to right now.

I’ve been listening to this artist, Rachel McGoye, she has such an amazing voice! I found her on myspace and I cant stop listening to her, lol! My favorite song is "Walk Away off her new album “Beautiful Disaster check her out if you haven’t heard of her.

ocmusicgrl · Post by **ocmusicgrl** » Wed Feb 13, 2008 11:02 am

has anyone heard of Rachel McGoye? I think she rocks!!! I love her song "Walk Away". You all just gotta check her out if you like artists like Fiona Apple and Colbie Caillat.

Post by **spot** » Wed Feb 13, 2008 11:24 am

This is from the Ethics Code Statement of the Word of Mouth Marketing Association:We practice openness about the relationship between consumers, advocates, and marketers. We encourage word of mouth advocates to disclose their relationship with marketers in their communications with other consumers. We don't tell them specifically what to say, but we do instruct them to be open and honest about any relationship with a marketer and about any products or incentives that they may have received.

We stand against shill and undercover marketing, whereby people are paid to make recommendations without disclosing their relationship with the marketer.

http://www.womma.org/ethics/code/read/

Would you like to to disclose your marketing relationship?

goodgem · Post by **goodgem** » Mon Mar 24, 2008 7:03 pm

Official Website:

[moderated out

Yada yada yada]

Release Date : 20th of June 2008

goodgem · Post by **goodgem** » Mon Mar 24, 2008 7:06 pm

Official website:

[moderated out

Yada yada yada]

Release Date: 23rd of May 2008