Marketing gibberish

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spot
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Marketing gibberish

Post by spot »

A technical question, perhaps, but one to which I can provide no answer that's even remotely polite.

"Barbie in the US has a very long history, people grow up with the brand, their parents grow up with the brand, so brand recognition is very high. In China, though, nobody really knew what Barbie stood for," said Ben Cavender, an analyst with China Market Research.

BBC News - Mattel shuts flagship Shanghai Barbie concept store

In China, though, nobody really knew what Barbie stood for?

Is this overpaid prat suggesting there's anyone, domestic or foreign, who knows "what Barbie stood for"?

Hands up, campers. What did, or does, Barbie stand for? All I know so far is that Barbie, and indeed Mattel as a whole, is a mechanism for converting otherwise valuable oil into embarrassing landfill.
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Ahso!
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Marketing gibberish

Post by Ahso! »

Dissing America again, Spot? You know perfectly well what our beloved Barbie stands for.

Barbie stands for the image American females have been commanded to project to themselves as well as the rest of the world by corporate America (sorry, Lon, but it's true): she's pretty; well dressed; smart-looking; corporate savvy; and the consummate consumer of makeup and fashion. She's everything any man could ever want and need in a companion and lover. Barbie is what every mother, daughter, school teacher, home-maker and wife should aspire to. And how do we know this? Because Mattel told us so - so there!



And she's ALL AMERICAN!

USA! - USA! - USA! - USA!

Oh, and Ken? Ken's Barbie's bitch.
“Those who can make you believe absurdities can make you commit atrocities,

Voltaire



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Snowfire
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Marketing gibberish

Post by Snowfire »

...and wholesome Sindy is all British. An attempt to persuade us that knees were uneccessary for the female only disproportianatly long legs and of course blond hair and blues eyes
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gmc
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Marketing gibberish

Post by gmc »

Ahso!;1355147 wrote: Dissing America again, Spot? You know perfectly well what our beloved Barbie stands for.

Barbie stands for the image American females have been commanded to project to themselves as well as the rest of the world by corporate America (sorry, Lon, but it's true): she's pretty; well dressed; smart-looking; corporate savvy; and the consummate consumer of makeup and fashion. She's everything any man could ever want and need in a companion and lover. Barbie is what every mother, daughter, school teacher, home-maker and wife should aspire to. And how do we know this? Because Mattel told us so - so there!



And she's ALL AMERICAN!

USA! - USA! - USA! - USA!

Oh, and Ken? Ken's Barbie's bitch.


I thought Ken was the poster boy for the american metrosexual male involved in a very kinky Ménage à trois with GI Joe that only ended when barbie went off to explore her new found assertive feminism by founding her own adult film company called superplasticitsprecocious but I may be getting him mixed up with someone else. Is it true they had to withdraw his closet range at the behest of the christian fundamentalists as they were worried he might come out of it as some point.

YouTube - Aqua - Barbie girl (Official music video) HD

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Lon
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Marketing gibberish

Post by Lon »

Ahso!;1355147 wrote: Dissing America again, Spot? You know perfectly well what our beloved Barbie stands for.

Barbie stands for the image American females have been commanded to project to themselves as well as the rest of the world by corporate America (sorry, Lon, but it's true): she's pretty; well dressed; smart-looking; corporate savvy; and the consummate consumer of makeup and fashion. She's everything any man could ever want and need in a companion and lover. Barbie is what every mother, daughter, school teacher, home-maker and wife should aspire to. And how do we know this? Because Mattel told us so - so there!



And she's ALL AMERICAN!

USA! - USA! - USA! - USA!

Oh, and Ken? Ken's Barbie's bitch.


OK----------What make you think that I would dispute your post?
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chonsigirl
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Marketing gibberish

Post by chonsigirl »

Barbie-an idealic doll for little girls, who had a waiting list to get one.

Stylistic design-what they probably envisioned little girls to grow up into-although all the anatomical parts are not there.

She wore stewardesses outfits, evening gowns with fur! (oh my, and I still have mine too) Very gender oriented, to keep little girls thinking in that direction.

Modernization of Barbie into other professions, since obviously Ken never asked her to marry him and keep house and have kids-she became a nurse, a doctor-still with the old cheerleader mentality of using sex appeal and smarts to get the job done.



What started as a nice thing for little girls-a doll and all the idealism of the 50s childhood, marketed into microphones to snoop with, foreign markets, and bring back Ken. Good grief! The horse was better than him.
koan
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Marketing gibberish

Post by koan »

Divorcee Barbie: comes with half of Ken's stuff.

I was never into Barbies but I did love dollhouses. I think it was just a small scale doll to start with but it was made to look like the fashion industries "ideal" woman. There was a huge feminist campaign and Barbie's dimensions had to change to reflect a physically healthy waist to bust/hip dimension. One could also ask why anyone produces dolls of any type. People just like having smaller people over which they play God. That's why I liked dollhouses. I was God and I was lord over all the little people in my domain.

My daughter liked typical dolls. She'd tell them when they had to sleep, tell them they had time outs in the corner when they were bad... generally just got to have her own world in which she was the controller. It's a good thing.
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